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What Makes Bourbon Great?

American Heritage

Bourbon making can be traced back to the late 18th century in our country's infancy and stands as a uniquely American spirit known for quality and craftsmanship. Because of particularly specific and high standards, bourbon tastes different than other whiskies such as Scotch, Irish, Canadian, or Tennessee whiskey. Bourbon must be made in America and predominantly from corn. This makes bourbon unique among all other styles of whiskey. Furthermore, bourbon is never stored in used barrels. New oak barrels age bourbon slowly over time so it garners a deep amber color and rich flavors as it matures. No artificial color or additives are ever added. Remember, all bourbons are whiskeys, but not all whiskeys are bourbons.


The smooth yet complex flavor of bourbon makes it quite versatile for drinking many ways. The easily approachable taste can be enjoyed by connoisseurs and casual drinkers alike. Bourbon tastes magnificent straight up or on ice, but the depth of flavor makes for brilliant craft cocktails and classics, like the Manhattan and the Old Fashioned.


Smoother and more approachable than other whiskies, bourbon has inherent flavors of vanilla, oak, fruit, spice and honey. This depth of flavor is subtle and complex, but not overpowering, making bourbon easy to enjoy.

Bourbon Facts

A singularly American spirit that has turned out to be a singularly American success story.

—"Bourbon's All-American Roar" NYTimes, 2011